A GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS GROUP - WITH CORE HUBS IN GENEVA & BOSTON
HELVET HEALTH: OUR TRANSATLANTIC GLOBAL OFFER
Our clients require the right strategic, medical and creative partner for global launches in complex disease spaces.
We were given the challenge by several of our global clients; set up a global offer that combines our European rare disease, hematology and oncology expertise with that of an American team of experts, who also holds distinct and niche disease state expertise, bringing strategic, medical and creative to the table – on both sides of the Atlantic.
We accepted the challenge at Helvet Health Geneva, and created Helvet Health Boston.
Our mindsets: healthy sparring partners
WE BUILT A TRANSATLANTIC CULTURE MIRRORING EACH OTHER’S MINDSETS, WORKING TO TACKLE SHARED CLIENT CHALLENGES, ISSUES, OBSTACLES AND OPPORTUNITIES WITH THE SAME ACCOUNTABILITY AND RIGOROUS PROCESSES AT THE CORE OF OUR SUCCESS IN SWITZERLAND, WITH A HANDFUL OF HOUSE RULES:
Use the shared brand-building processes in order to create relevancies on both sides of the Atlantic
Conduct cultural deep dives to ensure that our strategies and approaches are relevant to our key stakeholders
Be open, and be mindful: not all global strategies are relevant – so challenge each other to stay pertinent in varying markets/cultures
Work to deliver solutions that are pragmatic in nature
Hold ourselves and each other accountable for our clients successes – and failures!
WHY YOU SHOULD WORK WITH AN INDEPENDENT GROUP INSTEAD OF AN AGENCY NETWORK?
Like Michelin-star chefs gone rogue, we built our agencies to do something different, to do things better, to be sharper, to deliver more and to create long-term client relationships-based on trust
We don’t have any shareholders; we choose our clients and our activities based on our convictions, experience and business instinct
We don’t pretend to know what is best for each other’s markets; big agencies often have 1 global (or country) agency team that leads and then smaller network partners that « support » or execute regionally, however the problem is that the country team does not have the required mix of nationalities, market experiences nor cultural understanding required to support a successful global launch
Our operational teams have lived and worked in other countries, including, France, UK, US, Germany, Canada, Australia, Russia, Scotland, Brazil, Japan, and Israel; we are a team of global players who understand the importance of cultural nuances, bringing to the table distinct regional expertise and experience
HOW OUR GENEVA & BOSTON TEAMS COLLABORATE ON GLOBAL BRANDS
ONE GLOBAL HYBRID APPROACH FOR:
Immersion, Insight Mining, MR
Strategy, Positioning, Voice, Vision
Branding, Logo, Concepting
Messaging, Detail Aid Master
ex-US markets operational teams
EX-US EXECUTIONS I.E.:
HCP Campaigns RMP materials
Patient Resource kits
Medical Slide Decks
US markets operational teams
US EXECUTIONS I.E.: